Discover more on the Rolex watches
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If you wear Rolex, you wear more than watch. Combination of technologies with respect to traditional watchmaking craft makes the Rolex brand a king in the realm of prestigious chronometer instruments.

More about brand

If you wear Rolex, you wear more than watch. Combination of technologies with respect to traditional watchmaking craft makes the Rolex brand a king in the realm of prestigious chronometer instruments. Design series of models crowned with golden crown in the company logo has not changed for years and therefore these watches are not subject to any fashion waves or trends.

The ROLEX brand is considered to be the most conservative in the watchmaking world. It has its own philosophy and successfully ignores activities of other brands which adjust to current market trends.  

"We wish to be number one in the field and ROLEX should be perceived as the one and only, the best one," said Hans Wilsdorf, founder of the company in 1914. This pioneering brand was and actually is the first one in many aspects. The first hand watch in the world with certificate of chronometer (C.O.S.C.), the first really dust-tight and water-tight case of hand watch, mechanism of automatic winding with rotor turning without limitation by 360° – this is only a fraction of many proofs supporting the reputation of this unique brand.

www.rolex.com

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